Leadership Team

Bob Bernu is the Founder and President of Northland Systems. Today Bob plays a mostly strategic role, lending his 30 years of experience in the IT industry to help shape the product and service offerings of Northland Systems. As a business leader, Bob believes authentic leadership is characterized by an understanding and passion for your mission, strong values to do the right thing, gratitude for team members' contributions, and building key industry relationships. Bob holds a Masters Degree in Addiction Studies and does work for the Hazelden Betty Ford Foundation helping families heal from the impact of addiction.

Dana McMasters was the very first employee of Northland Systems and is Northland's Operations Manager. Over the past 23 years, Dana has led Operations through the transformation of our products and services businesses. She values our customers and employees and brings genuine compassion and respect for all into everything she does. Dana prides herself on modeling the highest quality service and support and brings a great sense of family to our office. She enjoys golf, texas hold'em and downhill skiing, but, above all, is happiest being a Grandma.

Dan Schneider leads the nationwide sales efforts for NorthSmartIT. Dan joined us in 2014 after spending 20+ years leading sales teams and selling services and hardware into the wholesale telecom space. He brings a competitive drive to NorthSmartIT and is always looking for companies to work with where we can have an immediate impact, both operationally and financially. “Business doesn’t have to be that hard” is his mantra because life is too short to not be having fun. Dan also enjoys traveling the U.S. and abroad visiting friends and family, golfing, seeking warmer weather & sunshine, and tinkering with his classic Z car.

Jonathan Coleburn is the Director of Operations at Northland Systems. With over 25 years in the IT industry including 10 years at IBM, Jonathan understands both OEM and third-party methodologies. While at IBM, Jonathan completed Top Gun training on Power Systems in Poughkeepsie, NY. As a father of 6, Jonathan understands the importance of nurturing both customer and business partner relationships and the value-add of giving each customer the white glove treatment. In his spare time, Jonathan enjoys college football, NASCAR, cooking, and spending time with his family.​

Dan Murray is the Senior Service Delivery Manager for NorthSmartIT. Dan has dual roles and multiple responsibilities that entail all aspects of service delivery and vendor relations along with hardware and maintenance sales. In a career spanning over 30 years in the IT field, Dan has combined critical thinking with strong relationship building skills to gather an understanding of customer’s needs. As a problem solver, Dan considers integrity and compassion as the driving forces behind outcomes that are positive for both NorthSmartIT and the customer. Outside interests include baseball, hockey, fishing and coaching alpine ski racing.